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Exclusive portraiture
for the modern woman

Bucharest boutique portrait studio

Thank you for considering PhotoArt by RALF.

My mission is to celebrate YOU, the modern woman through artistry, timeless fine art portraits and exclusive experiences.
My aim is to be the premier destination where each session is a white-glove service tailored to your needs and a bespoke encounter that honours your uniqueness, beauty and status.

Photo sessions

Contemporary portraiture, glamour, maternity photography, mommy&me, personal and business branding

It's all about the EXPERIENCE

I’m Raluca Alina Florescu, aka Ralf, a woman in love with fine art and glamour photography. I am the founder of PhotoArt by RALF, a boutique photo studio in Bucharest specializing in contemporary portraiture, glamour, maternity photography, mommy&me, personal branding and business.

I am honoured to offer you a white-glove service tailored to your needs. From booking to the photoshoot I will guide you every step of the way.

I invite you to a photo session with me, I promise you a bespoke experience and some of the most beautiful portraits you’ve ever had with yourself and your loved ones.

Layers of a woman

One woman. Multiple layers of personality. Multiple hats we wear day by day, every day. Layers that we only share with the world or only to ourselves…. How do you see yourself? I want to show you how beautiful you are in every layer of your life that represent and define you.

Wall Art

Imagine having a beautiful printed portrait that will dress your home and be cherished by your loved ones years to come. I am happy to show you stunning artwork choices that will add a personal touch to your home. Let’s celebrate our unique beauty and bond by adorning our homes with these artworks, turning our home into a gallery of extraordinary memories.

Photo Sessions

I would like to invite you to join me to a unique experience in which we create art. I am passionate about creating fine art portraits that reflect the beauty and authenticity of every woman.

I specialize in fine art portraits and I create Contemporary Portrait Sessions, Personal Branding/Headsots , Maternity and Mommy&me sessions, Boudoir and Artistic/Thematic sessions.

Gift Cards

The best idea for a gift to a loved one! The gift voucher can be purchased and customized depending on the invested budget or the desired product. It can be used by the recipient to purchase any PhotoArt by Ralf brand product after the photo session done together. The value of the voucher is deducted from the total value of the package chosen by the holder of the voucher. Vouchers cannot be exchanged/returned

I would love to meet you and create some of the best portraits you have ever had of yourself.

Let’s create magic together!

The Studio

My studio is located in the heart of Bucharest, Herastrau area (Sos Nordului 96T). You will be most welcomed in my happy place. Nice, warm atmosphere, candles, hand painted backdrops, great music and some bubbly , all of the above will create the perfect set up for your photo shoot.

Recent posts

Follow me on YouTube

Layers of a Woman
Fabulous over 40
Boudoir
Laura Cioc
Laura Cioc
2023-09-22
Experienta mea la PhotoArt by Ralf a fost singura experienta fotografica pe care mi-as dori sa o repet! Raluca is the absolute BEST! As recomanda-o oricui! Nu imi place sa fiu pozata insa Raluca a facut ca totul a fost foarte placut, fara niciun stress. Pozele faurite de ea sunt singurele mele poze pe care le am in casa si chiar in format mare. Sunt pozele in care ma vad si eu FRUMOASA! Stiu deja ca voi mai ajunge in studioul ei pentru alte sesiuni foto. Sunt amintiri pentru tot restul vietii. Multumesc, draga mea Raluca!
Laura Marin Kohlbaum
Laura Marin Kohlbaum
2023-09-10
I am totally stiff and unnatural in photos and hence my puctures are never pretty. When I met Ralpf things completely turned around for me and the for the first time I am smiling at my one puctures. She is warm, professional, extremely talented, knew exactly how to make me enjoy the session and stay natural, she indeed painted a work of art from my portraits. I would never do my pictures somewhere else. Thank you Ralpf, looking forward to repeating the experience over and over again.
Petruta Mitrache
Petruta Mitrache
2023-09-09
Experienta mea la PhotoArt by Ralf in compania Raluca Alina Florescu a fost inedita, memorabila si deosebit de emotionanta, avand in vedere ca eu nu am avut contact cu acest mediu pana acum. Fotografiile artistice realizate de Alina sunt intr-adevar arta pura, au amprenta clara a artistei care gandeste si pregateste fiecare cadru cu minutiozitate si se adapteaza perfect fiecarui subiect cu sau fara experienta. Imi doresc sa pot participa la toate proiectele exceptionale lansate de PhotoArt by Ralf. ❤️
Nora Drulea
Nora Drulea
2023-09-09
PhotoArt by Ralf... Când i-am descoperit campania, reclama fiind în limba engleză, am abordat-o în engelză. După ce ne-am bucurat de tot ceea ce aflasem una despre alta, ne prezentăm și constatăm că suntem amândouă românce. Amstabilit întâlnirea pentru ședința foto ... iar în momentul în care am pășit în micul ei studio am simțit că am sunt pe marile platouri de la Hollywood! Eu actriță în rol principal iar Alina regizor și scenarist. Frumusețea noastră a creat chimia, chimia dintre noi a creat armonia și de acolo a început povestea. O ședință foto cât un film de lung metraj! Pauzele cu savoare de prosecco ne inspirau cum să ne jucăm cu pălăriile, cu mărgelele, cu măștile și dantelele ... la un moment dat a fost CUT și apoi a urmat gala Fabulos after 40. Îi sunt recunoscătoare Alinei pentru viziunea ei inedită asupra persoanei mele! Sigur că Alina este așa cum au spus toate celelalte modele ... de fapt în fiecare din noi este o "Grace Kelly" însă numai unul e "Hitchcock", (Alina by Ralf)!
Alina Burlacu
Alina Burlacu
2023-09-08
Locul unde profesionalismul Alinei va aduce la suprafața tot ce e mai frumos in tine. O experienta de regasire, bucurie si joacă pt clientii care trec ii trec pragul. Recomand cu incredere oricarei persoane care doreste sa isi ofere niste clipe de rasfat si de redescoperire de sine prin arta fotografică.
Patrycja Piwko
Patrycja Piwko
2023-09-08
It was amazing experience, I really enjoyed the photoshoot time! Very professional. The photos are so beautiful! Thank you!
Daniela Saghin
Daniela Saghin
2023-09-08
Being photographed by Ralf was an incredible experience for me. To be completely honest, I typically dislike having my picture taken. However, with her true professionalism, Ralph provided me with the best photos I could ever hope for. She possesses a wealth of experience, kindness, and the ability to make you feel at ease in front of the camera, allowing it to capture your true essence and beauty.
Catrinel Pana
Catrinel Pana
2023-09-01
Cele mai frumoase fotografii cu mine sunt realizate de Alina. Un fotograf exceptional, o experienta super si niste fotografii de poveste, tip opera de arta. Recomand!
Alecsandra Ionita
Alecsandra Ionita
2022-04-22
I had the honour to be in @photoartbyralf studio and be photographed by her two times. The first photoshoot was a personal branding shoot which I absolutely adore and use the photos for press, and the second shoot was for a personal project. Both shootings were amazing and all details related to studio, attire, atmosphere were top notch. I highly recommend Raluca for her ability to capture the soul of a woman
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*The digital images will be offered with the purchase of any package at your next shoot in PhotoArt by Ralf Studio

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JOIN my community today and GET 2 bonus digital images* (value 100 €) as a WELCOME GIFT!

Subscribe to my newsletter now and be the first to know about my latest news, campaigns, exclusive offers and special events!
*The digital images will be offered with the purchase of any package at your next shoot in PhotoArt by Ralf Studio