About me

I’m Raluca Alina Florescu, aka Ralf, the artist behind PhotoArt by Ralf — a boutique studio in Bucharest dedicated to fine art and glamour portraiture for women.

To me, photography is more than a beautiful image. It is a way of seeing, revealing, and transforming. With every session, my intention is to capture that unique blend of femininity, strength, sensitivity, and presence that defines each woman’s individuality. Through light, expression, and composition, I create portraits that do more than look striking — they express something deeply meaningful about the woman in front of the camera.

I am an internationally award-winning fine art portrait photographer, trained at the Institute of Photography in the UK and a member of The Portrait System, US. My work lives at the intersection of artistry, visual refinement, and a highly personalized experience, allowing me to offer each client not only remarkable images, but an experience worthy of them.

I am the founder of PhotoArt by Ralf, with a studio in Bucharest. My artistic style is defined by fine art influences, an elegant aesthetic, and a thoughtful approach created for women who desire more than a simple photo session — women who value beauty, detail, and the lasting significance of a collectible portrait.

My art is created for the modern woman: strong, sophisticated, self-assured, and deeply feminine. For the woman who wants to be seen with depth and intention. My purpose is to create memorable, elegant, and timeless images that you will cherish for years to come.

I invite you to discover an exclusive photographic experience where you will be guided with care, photographed with sensitivity, and transformed into some of the most beautiful portraits you have ever had of yourself.